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ABOUT NOHO HOME

 

NOHO HOME is a sophisticated island experience cultivated through artful home decor. Marked by the designer’s profound love for her Hawaiian heritage and other first nations’ cultures, NOHO HOME reimagines the island home aesthetic into organic textures woven with native intelligence.

Creating a sacred space is the essence of home and what inspired the namesake of the lifestyle brand. “In ʻōlelo Hawaiʻi (Hawaiian language), 'noho' means to be, to dwell or to come from,” the designer explains. Inspired by the notions of authenticity and connection, NOHO HOME encourages the dweller to express their sense of home through pieces that evoke cultural sensibility.

PRESS COVERAGE
"Noho Home reimagines the tropical décor aesthetic, offering bold prints in elegant, serene hues that blend seamlessly into any home space."
NOHO HOME's New Designs are Inspired by Nature and Culture
Hawaii Home + Remodeling
"Seven of the 10 Hawaii product companies in Mana Up’s third cohort were founded and are led by women..."
Mana Up's third cohort includes 7 women-founded product businesses
Pacific Business News - February 13, 2019
"Mana Up’s third cohort of 10 local companies includes seven led by women and five based on Hawaii Island. The businesses offer a mix of consumer goods – including food, fashion and home goods – aimed at locals, tourists and the worldwide market."
Mana Up’s 3rd Cohort Includes Diverse Mix of Local Companies
Hawaii Business Magazine - February 11, 2019
TEAM
Jalene Kanani Bell
President & Creative Director
press@nohohomehawaii.com
Jalene Kanani Bell is the owner and designer of Jalene Kanani Inc and founder of lifestyle brand NOHO HOME. She established her prowess in the textile industry creating carpet, wall covering, fabric and wood elements for large-scale projects including 1 luxury hotel, 2 corporate offices and 3 high end residences. Bell draws inspiration from her Native Hawaiian heritage and deep love of cultural artistry. Her designs showcase the depth and nuance of pacific island art through organic textures, artful layering and contemporary color ways. Bell's approachable interiors evoke the warmth of her island upbringing and offer a stylish, contemporary alternative to tropical home decor.
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Accelerator
Mana Up is a Hawaiʻi-based initiative growing our local products to markets worldwide.
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