COASTAL BEDDING & SHEETS
HAWAIIAN AREA RUGS
View allGive the gift of aloha
View allHawaiian & Coastal Decor Pillows
COASTAL CHRISTMAS
View allCOASTAL HOME DÉCOR PILLOWS
View allCOASTAL HOME DÉCOR HAWAIIAN STYLE
#StyleWithAloha - Bring Hawaiʻi's Culture Into Your Home
NOHO HOME is a sophisticated island experience cultivated through artful coastal home décor. “In ʻŌlelo Hawaiʻi (Hawaiian language), 'noho' means to exist, to dwell or to be from,” explains designer Jalene Kanani. All of our coastal home décor products are designed by Jalene, a native Hawaiian on the island of Oʻahu.
NOHO HOME invites you to express yourself through authenticity and connection.
Bring the spirit of Aloha into your home through elevated island aesthetic.
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WHAT MAKES NOHO HOME UNIQUE
NOHO Home is the only Hawaiian-owned, native-designed coastal home décor brand creating hospitality-grade products rooted in authentic Hawaiian cultural patterns and traditions.
Here's what sets us apart:
- Native Hawaiian design — Every pattern is created by Jalene Kanani, a native Hawaiian from O'ahu with 15+ years in textile design
- Cultural authenticity — Designs are informed by Kū and Hina (masculine and feminine Hawaiian energies), creating balanced, meaningful patterns
- Hospitality-grade quality — Products meet commercial standards, used in hotels, trade spaces, and homes across Hawai'i and the mainland
- Collaborations with iconic institutions — Bishop Museum, Iolani Palace, Hawaiian Airlines, and Zippy's
- Community commitment — Active Maui wildfire relief fundraiser; community partnerships across the islands
