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NOHO HOME by Jalene Kanani Launches New Retail Home Decor Business

January 22, 2019

Kapolei, HI, Release: January 22, 2019 -- For Immediate Release


JaleneKANANI, Inc., a Native Hawaiian, woman-owned, small-business corporation, announces the launch of its retail home decor brand, NOHO HOME by Jalene Kanani with the opening of an online store, NohoHomeHawaii.com. JaleneKANANI designs, which were previously only available to Hospitality and Commercial clients worldwide through her licensing partners, will now be available to retail customers via a NOHO HOME E-commerce website, and also soon in select retail stores.


Jalene Kanani Bell, Creative Director and President of NOHO HOME has spent the last several months designing, researching materials, and  curating merchandise that reflect current technology, wellness and quality standards while incorporating meaningful design for her first line of luxury home decor products. Growing up in Hawaiʻi, Bell began to cultivate her creative expression at a young age through the art of hula. Like her mother before her, Bell has proven herself a strong and savvy businesswoman and has worked with architects, interior designers, and large end users in the Commercial and Hospitality marketplace for 24 years. In 2008, she started JaleneKANANI Inc. to better service her clients with unique Hawaiian-inspired designs. This experience has provided her a wealth of industry knowledge and the necessary credentials and accolades to form a strong foundation for the NOHO HOME brand. 


Creating a sacred space is the essence of home and what inspired the namesake of the lifestyle brand. “In ʻōlelo Hawaiʻi (Hawaiian language), noho means to be, to dwell or to come from,” the designer explains. Inspired by the notions of authenticity and connection, NOHO HOME encourages the dweller to express their sense of home through pieces that evoke cultural sensibility. “Home means different things to different people and is not always a physical four walls–it is a feeling. I moved around a bit, so home for me is going to my friend's house at 5PM and smelling food on the stove. Home is being at canoe practice every day. Home is a feeling you experience, and one that you want to continually cultivate and surround yourself with,” says Bell.


Offering a range of premium home goods designed for bed, bath, kitchen, dining, and living rooms, NOHO HOME emphasizes its culturally rich design details and sophisticated island aesthetic on high quality, luxury home decor products. NOHO HOME Bedding products such as comforters, duvet covers, euro shams, and sheet sets are made from 100% Combed Cotton Sateen, and are globally sourced. The brand also proudly offers products that are manufactured locally, all of which are 100% designed in Hawaiʻi. NOHO HOME believes in normalizing the Hawaiian language, so all care labels are written in both ʻōlelo Hawaiʻi as well as English.


More information about NOHO HOME and its products may be found online at http://www.nohohomehawaii.com


NOHO HOME is a sophisticated island experience cultivated through artful home decor. Marked by the designer’s profound love for her Hawaiian heritage and other first nations’ cultures, NOHO HOME reimagines the island home aesthetic into organic textures woven with native intelligence.




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