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About Us



JALENE KANANI BELL - President & Creative Director

 A natural born creative, textile designer Jalene Kanani began her creative expression through hula, beginning at the age of 3, and within 3 years she was a regular keiki performer in Don Ho’s iconic Waikiki show. As a teenager she became a governor’s model who traveled the United States promoting Hawaiʻi as well as an international hula dancer for Tihati Productions. Her experience as a hula dancer provided a steadfast foundation to ignite her cultural curiosities while defining herself as an ambassador of aloha.

 Creativity was not only encouraged but modeled for Jalene, whose mother owned and designed Hawaiian fashion label Wailani Originals: Hula Girl Creations,” a line of t-shirts and bags sold at Liberty House and McInerny in the early 1970s and became her first foray into design. Determined to develop her business acumen to compliment her creative impulses, she earned a B.A. in Political Science which led her to a corporate job in furniture flooring and equipment supply. Working with textile manufacturers afforded her the unique opportunity to forge important relationships within the industry as well as realize the niche markets that had yet to be developed in Hawaiʻi and beyond. Her designs were well-received and she began licensing designs to international manufacturers such as Duralee and Durkan.

In 2008 she established Jalene Kanani Inc., designing commercial carpeting and flooring through ProSPEC contract fabric, where she continued to hone her skills and develop her unique brand aesthetic. Her experience inspired her to parlay her tribal prints into a collection of home goods in unexplored areas of Hawaiʻi's interior industry. 

In 2018 she launched NOHO HOME with a line of bedding featuring her distinguished patterns. With dreams of new textiles and product development on the horizon, Jalene’s success in the world of home decor has only just begun.



KAHEA MONTGOMERY Project Manager/Executive Assistant

Kahea Montgomery is a Fashion Journalist and Fashion Stylist born and raised in Hawaii. He holds a Bachelor's Degree (BS) in Apparel Product Design & Merchandising from the University of Hawaii at Manoa, and a Master of Arts (MA) in Fashion Journalism from the Academy of Art University in San Francisco.

Kahea has directed and produced his own editorial photo shoots, worked as a model coordinator and fashion show director, written fashion stories backstage at New York Fashion Week, and conducted interviews with  some of the fashion industries most influential designers.

Kahea joined the NOHO HOME team in the early stages of its development and continues to work closely with Jalene to keep production, marketing, and distribution schedules on track. Kahea’s attention to detail, critical design eye, and cultural sensitivity serve as a sounding board for Jalene, helping to bring her design intentions to life.

ANNY CABA - Graphic Designer

Anny Caba is born a born and raised New Yorker, traveling the world and working remotely as a digital nomad. She received a Bachelor of Fine Arts (BFA) in Fashion Design from Fashion Institute of Technology in 2017 and has been exploring foreign countries and freelancing ever since.

Having worked in both the fashion and home goods industries back in New York, Anny enjoys a wide range of fashion, textile, and graphic design. Although she was raised in a city, Anny discovered her true passions and inspirations for design came from working directly with the artisans and cultural practitioners she met in the villages and rural countrysides visited in her travels. Peru, India, and Indonesia are cited as some of her favorite and most memorable places that she’s traveled.

Anny was invited to work with Jalene Kanani and NOHO HOME due to her stylish aesthetic, technical design knowledge, and for her openness and appreciation of indigenous world cultures. Since joining the NOHO HOME team, Anny has visited Hawaiʻi on multiple occasions, and continues to learn more about the beautiful customs and cultures that reside here.

BRAY HITZEMAN  - Financial Services Intern

Bray Hitzeman is the middle daughter of Jalene Kanani Bell. She was born and raised in Oahu, Hawaii along with her sisters Sienna and JC. After graduating from Kapolei High School in 2015, Bray continues her academic studies at Grand Canyon University, studying Business Administration with a focus in Entrepreneurial Studies -- she is projected to graduate in Fall 2019. Bray joins the NOHO HOME team as a Financial Services Intern.

JC HITZEMAN Sales & Marketing Associate

Jaycinth Hitzeman (JC) is the youngest daughter of Jalene Kanani Bell.  Like her sisters, she was also born and raised in Oahu, Hawaii. She has since graduated with honors from Island Pacific Academy in 2016 and continues her education towards a Bachelorʻs Degree in Business Management. She is currently a Junior attending Grand Canyon University in Phoenix, Arizona and is projected to graduate in the Spring of 2020. JC joins the NOHO HOME team as a Sales & Marketing Associate.



NOHO HOME is a sophisticated island experience cultivated through artful home decor.


NOHO HOME is a sophisticated island experience cultivated through artful home decor. Marked by the designer’s profound love for her Hawaiian heritage and other first nations’ cultures, NOHO HOME reimagines the island home aesthetic into organic textures woven with native intelligence.

Creating a sacred space is the essence of home and what inspired the namesake of the lifestyle brand. “In ʻōlelo Hawaiʻi (Hawaiian language), noho means to be, to dwell or to come from,” the designer explains. Inspired by the notions of authenticity and connection, NOHO HOME encourages the dweller to express their sense of home through pieces that evoke cultural sensibility.

True to her roots as a Hawaiian artist, culture and nature inform many of designer Jalene Kanani’s designs. With a natural affinity for depth, texture and organic patterns, her interpretation of “tropical” is a welcomed departure from shabby beach chic and instead evokes a sophisticated island aesthetic reminiscent of her upbringing as a native Hawaiian in Hawaiʻi. For Jalene, home is not dictated by the walls you dwell in but the feeling that overcomes you when you feel safe and comforted within a curated space.

She explains:
“Home means different things to different people and is not always a physical four walls–it is a feeling. I moved around a bit, so home for me is going to my friendʻs house at 5pm and smelling food on the stove. Home is being at canoe practice every day. Home is a feeling you experience, and one that you want to continually cultivate and surround yourself with.”

NOHO HOME designer Jalene Kanani’s creative process is true to her organic design aesthetic. As an artist who is naturally attuned to the patterns of her surroundings, she prefers open, freeform creativity to explore the fullness of a focused design before layering it for added depth. In doing so, she approaches each print through a Hawaiian perspective to balance the and Hina elements in each. In native traditions these opposites are often referred to as masculine and feminine energies. NOHO HOME explores the nature of opposites through pattern play and color to find a harmony of both.