True to her roots as a Hawaiian artist, culture and nature inform many of designer Jalene Kanani’s designs. Specifically, with a natural affinity for depth, texture and organic patterns, her interpretation of "tropical" is a welcomed departure from shabby beach chic. Instead, it evokes a sophisticated island aesthetic reminiscent of her upbringing as a native Hawaiian in Hawaiʻi. For Jalene, home is not dictated by the walls you dwell in but the feeling that overcomes you when you feel safe and comforted within a curated space.

Jalene shares, "Home means different things to different people and is not always a physical four walls – it is a feeling. I moved around a bit, so home for me is going to my friends house at 5pm and smelling food on the stove. Home is being at canoe practice every day. Home is a feeling you experience, and one that you want to continually cultivate and surround yourself with."

The NOHO HOME creative process is true to Jalene's organic design aesthetic. As an artist who is naturally attuned to the patterns of her surroundings, she prefers open, freeform creativity. She explores the fullness of a focused design before layering it for added depth. In doing so, Jalene approaches each print through a Hawaiian perspective to balance the Kū and Hina elements in each. In native traditions, these opposites are often referred to as masculine and feminine energies. NOHO HOME explores the nature of opposites through pattern play and color to find a harmony of both.